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ROLE PROFILE
GRADE: 33
JOB TITLE: TRADE INTELLIGENCE ANALYST
EXTERNAL JOB TITLE: TRADE INTELLIGENCE ANALYST
FUNCTION: Marketing
SUB FUNCTION: Trade Marketing
CITY & COUNTRY: Spain
ROLE SUMMARY
What are the key objectives and expectations from this role?
Analytical capacity of data from different sources turning into actions to follow aligned with the objectives of the company.
Financial knowledge for the management of the incentive scheme for field force.
High-level Microsoft Office skills for document design for cross-departmental and multi-user use.
Good communication and peer relationship skills.
What is the direct impact of this role on the team or organization?
Act as a link between the Field Force and HQs for IT systems.
Plan trade activities in CRM systems ensuring good optimization of visits from our field force.
Monitoring and analysis of the objectives fulfilment, turning them into ad-hoc actions to ensure the performance of the company.
Comprehensive management of the incentive scheme of our commercial network.
Reports to
Trade Intelligence Manager
Number of Direct Reports
N/A
Core Relationships
Internal – Trade Marketing, IT, Brand Marketing, Finance, Field force, HHRR, SPI, SC
External – IT development agency, Logista
Geographic Scope
Local, Portugal, Canary Islands and NWEA
Travel Required
N/A
ACCOUNTABILITIES
- Fluent in English language ability (both oral and written)
- Critical and analytical capacity and thinking.
- High-level skills in Microsoft Office.
- Financial knowledge.
- Innovation, creativity
- Customer orientation: Effective negotiation skills
- Strong leadership and communication skills, Strong influencing
- Problem solving and making things happen
- Create right team atmosphere
EXPERIENCE, SKILLS, KNOWLEDGE
ESSENTIAL
Experience Required
- Approximately 2 years experience in Trade Marketing team, also as an Area Sales Manager level or Brand/Trade Assistant level in a FMCG company that has incorporated a trade channel.
- Financial experience and budget management will be well evaluated.
Technical / Functional / Leadership Skills Required
- High-level user in Microsoft Office.
- Analytical capacity.
- Critical and analytical thinking
- Customer orientation: Effective negotiation skills
Education / Qualifications / Certifications Required
- University degree
- Master's degree will be valued positively
BENEFICIAL
- Recent experience in a Trade Marketing role.
- Knowledge and experience with budget management.
QUALIFYING QUESTIONS FOR APPLICANTS
- Do you have recent experience in a Trade Marketing role?
- Are you familiar with budget management?
- Do you have posibility to work at home?
WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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