The role:
The Integrated Communication Planning Manager is responsible for developing and executing comprehensive communication strategies and plans to meet the marketing objectives of the organization. This role involves coordinating and overseeing all aspects of marketing campaigns, including research, planning, budgeting, implementation, and evaluation. The Planning Manager collaborates with internal teams, clients, and stakeholders to ensure the effective delivery of marketing initiatives.
Primary Duties and Responsibilities
Strategic Planning:
- Develop marketing strategies aligned with the overall marketing objectives and brand positioning.
- Conduct market research and analysis to identify target audiences, consumer trends, and competitive landscape.
- Define campaign goals, key performance indicators (KPIs), and measurement methodologies.
Campaign Development:
- Create comprehensive marketing plans, including media selection, messaging, creative concepts, and timelines.
- Collaborate with creative teams to develop impactful marketing content and assets.
- Ensure consistency in brand messaging and visual identity across various advertising channels and platforms.
Campaign Implementation and Management:
- Coordinate and oversee the execution of campaigns across multiple channels, such as print, television, radio, digital, and social media.
- Monitor campaign performance, conduct A/B testing, and make data-driven adjustments to optimize results.
- Ensure compliance with legal and ethical marketing standards and regulations.
Team Collaboration:
- Collaborate with cross-functional teams, such as marketing, comms, social media, creative, and product, to align advertising initiatives with broader marketing strategies.
- Provide guidance and support to internal teams and external agencies involved in campaign execution.
- Foster effective relationships with external partners and stakeholders to enhance advertising outcomes.
Reporting and Evaluation:
- Track and analyze campaign metrics, such as reach, engagement, conversion rates, and ROI.
- Generate regular reports and present insights to management, highlighting successes, challenges, and opportunities for improvement.
- Continuously stay updated on industry trends, emerging technologies, and best practices in advertising planning.
AD-Hock Assignment/reports:
- As per the Direct Manager’s requests
Requirements
- Bachelor's degree in marketing, advertising, business administration, or a related field. A master's degree is a plus.
- Flexibility to travel within GCC.
- Proven experience (typically 5+ years) in advertising planning, campaign management, or related roles.
- Strong knowledge of advertising principles, media channels, and market research techniques.
- Proficiency in using advertising tools, analytics platforms, and project management software.
- Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.
Competencies
- Ability to multitask and work under pressure in a fast-paced environment
- Excellent organization and time management skills, strong attention to detail
- Knowledge development skills
- Excellent communication and presentation skills, with the ability to articulate complex ideas and influence stakeholders.
- Analytical mindset, with the ability to interpret data, derive insights, and make data-driven decisions.
- Creative thinking and problem-solving skills to develop innovative advertising strategies.
- Teamwork skills
- Ability to be flexible, resilient, solution oriented and creative
- Service-orientated attitude, proactive thinker, information seeker
Work Conditions
The physical abilities needed to perform the duties of this position, in addition to the office climate:
- Office environment is general office setting
- Some travel may be required
- Must reside in Abu Dhabi or be willing to relocate
- Willing to work additional or irregular hours as needed and allowed by local regulations
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